Marketing Tips
| 1. | Define your Genuine Customer Value: what makes you different in the eyes of the customer? Why do they come to you and not your competitor? |
| 2. | Have a brand strategy. This will help you market yourself consistently. It makes it easier for (potential) customers to recognise and identify with you. |
| 3. | Be creative. If you’re not particularly creative, hire a professional who is. Good concepts well executed will help you stand out from the crowd. |
| 4. | Sign up to www.trendwatching.com. Receive free monthly trend briefings on what’s happening around the world, including most promising consumer trends, insights and related practical business ideas. This will give you an idea of what is happening now and what is expected to happen on the global scene, and how this could impact your business. |
| 5. | Be bold. Make sure everybody knows that you are an exceptional business. |
| 6. | Be smart. You know you can’t do everything yourself, so use professionals for those areas where you need help. This gives you the time to shine in your area of expertise. |
| 7. |
Be around positive like-minds. It may take time to figure out where they are, but persevere. These people can be a great source of inspiration, information and a win/win opportunity. They’ll top up your positivity with their attitude and can give you useful feedback when you have ideas to test.
|